http://www.newbelgium.com/content/san-diego-balboa-park
Clip a card in your spokes and fluff the rainbow wig …Tour de Fat is back for its 11th season--2nd year in San Diego! New Belgium Brewing’s traveling celebration of all things bicycle rolls through 13 cities this year, raising money and sharing bike love. Tour de Fat is coming to San Diego's Balboa Park @ 6th Ave. and El Prado (Laurel Street Bridge) on Saturday, October 2nd from 9 a.m. – 4 p.m.
Tour de Fat is looking for volunteers to accept the swapper challenge. One volunteer in each city will give up their car and receive a hand-built Black Sheep (http://www.blacksheepbikes.com/) commuter bike. The volunteer is chosen after submitting a video or essay describing their desire to live sans-car for a year. To submit an application, log on to http://www.newbelgium.com/tour-de-fat.
“The car-for-bike swap is the pinnacle of the day, illustrating one person’s true belief in all that a bicycle can offer,” said Bryan Simpson, spokesman for New Belgium. “Bikes represent freedom, fun and fitness while helping the environment. It’s a way of life that we live and share at New Belgium.”
Tour de Fat is free to participants, but beer and merchandise proceeds & donations from the San Diego stop go to support grassroots bicycle advocacy efforts like San Diego Mountain Biking Association & San Diego County Bicycle Coalition. Since its inception, the philanthropic cycling circus has raised more than $1.25 million on behalf of non-profit organizations.
Why Tour de Fat is a Must-Attend Event:
**Tour de Fat encourages everyone to embrace their inner-cyclist and ride the streets as a cohesive carnival of creativity. Each show begins with a costumed bike parade that stops traffic and turns heads along the way. (Costumes are highly encouraged!)
**Tour de Fat seeks to leave as small an environmental imprint as possible and composts and recycles waste from each tour stop. The waste diversion rate for 2009 was 94 percent.
**Tour de Fat is free to participants, but beer and merchandise proceeds go to local cycling non-profits. Since its inception, Tour de Fat events have raised more than $1.25 million for philanthropy.
**All musical acts perform on a solar-powered stage with decorations made from recycled materials, trucks and transport use biofuel sourced from recycled waste oils, and all vendors operate off the grid.
**This is a pro-bike celebration, not an anti-car rally…non-cyclists are more than welcome to join the festivities.
See http://www.newbelgium.com/tour-de-fat for the Tour de Fat credo, schedules, videos and to submit your entry to swap your gas guzzler for a shiny new bicycle. Also visit our Facebook page: http://www.facebook.com/pages/New-Belgium-Tour-de-Fat/10150099069050417?ref=ts.
San Diego Mountain Biking Association (SDMBA) is a non-profit dedicated to keeping trails open to multi-users (hikers, bikers, equestrians). What this means is, not only do we promote mountain biking as a great way to experience the outdoors and organize small events to bring the community closer but we advocate for the appropriate use of trails, dedicating thousands of hours each year to trail maintenance and creation of sustainable & fun trails and attending community meetings. SDMBA has been associated with some of the best local non-profits that do the most with very little. I believe that goes a long way in showing sustainability in every sense, just as New Belgium has typified.
We're very stoked New Belgium has chosen us to join forces with them for the 2nd Tour de Fat in San Diego and be evangelists of the almighty bicycle. Doesn't matter if it's by street or by trail; to work or to play, do it daily!
To volunteer at the Tour de Fat, contact Alison at aweesan@gmail.com
Check us out at www.sdmba.com
comments 6
BOB SAGAT!
Here are some of the antics from the IfWeRanTheWorld team who came out to support TDF!
This looks awesome! Would get involved if I was in your part of the world .. Have fun!
October 2nd! Be there!
Thanks Joe! The actual event is Saturday, October 2nd. Come in costume (as we all are) and let me know if you have a bike or not. Check in at the SDMBa booth at 8:45 for 9am registration. Know anyone else who wants to play with us? :)
Hey guys and gals let me know the days and hours I could be used and I'm game.